HCPs, Patients, & the Web: An Interview with Dr. Berci Mesko.
Berci and I 'met' online seven years ago, I think (which equals out to about four hundred in Internet years), and had the opportunity to toast in person a while back. I've been following his progression in medicine through social media, and I'm proud to be chatting with him here on SUM today, looking forward to what's next for this socmed trailblazer.
Kerri: You've been a strong voice for social media being part of the health care system. What initially ignited your passion in this space?
Berci: My answer is quite simple. I have been a geek for a long time and when I had to face the old structures of medical communication and education, I was surprised I couldn't use my well-designed online methods to solve my challenges in medicine and healthcare. So I started working on new solutions that could be implemented into healthcare. I first became active in the medical segments of Wikipedia, became and administrator there, then I found out a blog could be the best platform for my online presence so I launched Scienceroll.com. Later when I tried to find quality social media resources focusing on my fields of interests such as genetics or cardiology, I realized how desperately we need a service that curates medical social media channels for free, this is why I launched Webicina.com.
As you see, I had very clear reasons to become more and more active and to find my own solutions as a geek.
Kerri: Why do you think it's important for health care providers to be involved in the social media space?
Berci: It might be a surprise, but I don't think all of them have to be involved. There are a lot of patients who do not use the internet in their health management and do not require their doctors to communicate online. But as the number of e-patients is rising rapidly and as the amount of information we have to deal with is growing day by day, social media can offer great solutions for simple problems such as being up-to-date or communicating with peers.
Basically, using social media is the same as having a real life conversation only with a few exceptions therefore I think the same rules should apply for social media as for offline communication even in medicine. Be respectful, listen closely, be consistent when publishing online and always think twice as whatever content you publish online as a medical student or professional will hunt you down.
Otherwise, social media can be a huge help for physicians by using online platforms, crowdsourcing and other extremely useful features if they know exactly what they want to achieve and know the rules and limitations.
Kerri: Where is medicine going, in a social media sense, and how can patients be more actively involved, in your opinion?
Berci: The only thing we don't have to deal with right now is the way patients use social media. Their motivation is clear: they have a medical condition and need information. The easiest way nowadays to get information is to turn to the internet. There is no question, they will use it more and more frequently in the upcoming years.
On the other hand, this is the job and responsibility of medical professionals to become their guides when it comes to the assessment of quality information online. Physicians should be able to meet the expectations of e-patients. As Farris Timimi, MD of Mayo Clinic Center for Social Media said, this is now part of their job. Medical professionals are natural communicators and now social media is a a huge platform used for that purpose and they have to know the tricks and potential dangers. The only way to do this properly is including digital literacy in medical curriculum just like I did when launching the world's first university course focusing on social media and medicine for medical students and also when I launched the global format of this course so then every medical student in the world can get this kind of knowledge even if they don't have such a course at their medical school.
Kerri: How does Webicina help bridge the gap between health care professionals, patients, and the web?
The mission of Webicina is to curate the medical social media resources in many platforms, from many perspectives and in many languages. Coming up with the most relevant social media channels focusing on a medical condition or specialty is extremely difficult. The process of curation consists of 3 steps: 1) crowdsourcing through our social media channels that have been built for over 5 years, 2) the Webicina Team designing a collection based on the results of the crowdsourcing, and 3) checking each resource again and providing the reasons why it was selected.
Through PeRSSonalized Medicine, our users can follow the latest updates of any social media channels dedicated to medical conditions and specialties in the simplest, customizable, multi-lingual social aggregator in which if you click on the e.g. German flag, not only the platform will be in German language, but the resources included in the database will be the best German ones. We work with international collaborators to ensure the amazing quality of these collections.
We also provided an award-winner iPhone and Android medical app with a special health 2.0 quiz. Of course, everything is for free on the site.
Then we managed to crowdsource an open access social media guide for medical professionals and pharma.
We try to help e-patients and medical professionals use social media efficiently in as many ways as possible.
Kerri: And to cap this off on a less structured note, what are the top three social platforms you're fiddling with these days?
Berci: I would say I'm using Google+ these days quite frequently, but regarding other new platforms, I'm not really convinced those would help me do my job better so even if I gave a try to Pinterest and others, I keep on using those communities I've been building for years to filter the information for me every day (Google+, Facebook, Twitter and Friendfeed).
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By way of disclosure, I am on the Webicina Advisory Board. I have no clue how to function on Pinterest. And also, I've got legs.
Tom: Thanks Kerri, over the years it has been exciting to work alongside you to help the diabetes community.
Jay Radcliffe is a fellow type 1 diabetic, and I remember reading his diabetes blog way back in the day, when I first started blogging. We read and commented on each other's posts, and we were both part of the blogosphere when the DOC first started to grow. I knew he was married, had children, and did the day-to-day diabetes stuff that I did.

Sam Talbot: My whole approach with the book,
Kerri: What gave you the idea to start
Part of pumping insulin is finding a place to stash your pump: in your pocket, in your sock, clipped to your belt loop, as part of a disco boob ensemble ... the possibilities are as vast as your wardrobe. But sometimes you don't want just any ol' place to stick your pump. Sometimes you want to sassy-it-up a bit. 
Kim Lyons: As a trainer, I have a simple straight forward approach, No Excuses, period. I have heard them all, too tired, not enough time, this or that hurts, no money, etc. Bottom line, I will find time in your schedule, I will energize you with exercise, I will work around injuries, and I will give you thousands of exercise you can do for free with out a gym! I simply do not entertain any excuses.
new mom, did you find it difficult to work in working out into your schedule? What helped you get back into shape so quickly?
Ginger: I’ve lived with type 1 diabetes and celiac disease for 11 years. I actually diagnosed myself at a school health fair in the 7th grade. I told my parents and a couple of friends, “I think I have that thing called diabetes…” and no one believed me for like a week! You just don’t think it will happen to you or the people you love. 
When it comes to Health 2.0, Web 2.0, and other Stuff 2.0, Bertalan Meskó is The Guy 2.0. 






The Associated Press has issued 
KERRI:
t to be Captain Glucose. There was no physical fight about it…but if there was I surely would have won.
Byetta. I’ve slowly but surely been changing my lifestyle and have lost some weight and working on losing more.


about your favorite one?
to me. He goes everywhere with me. The law says that he can go everywhere except an operating theatre of a restaurant kitchen. We have cool ID Cards with our pictures on them. He has picked up so many hypos before they turn dangerous. He has a few different ways of alerting. He will either nudge my chin and whine like he is crying, he will howl like a dingo, he will jump up on Mum and start biting her jewelry or her collar, or he will bite my fingers, and won't stop when I say 'no.' If he does any of these things, we test, and each time, I have had a problem with my blood sugar that I wouldn’t have known about until much later when I started feeling sick. I have had less hypos. It's such a good feeling not to feel that way all the time. I am a happier boy now! Chino came to me because my Mum got in contact with a lady from a company called