The Faces of the Philly Meet Up.
The conference I'm speaking at this week is about social media and how pharma and patient bloggers can work together to benefit the patient community.
My main points are to drive home the fact that even though we might be perceived as "target markets" and "diabetes consumers," we are people first. We're people before we're patients, before we're anyone's consumer base, before we're diabetics.
And last night, I had the distinct pleasure of hanging out in Philadelphia's Black Sheep Pub with a bunch of people who just happen to have diabetes. Sitting among all these shining faces (because, holy crap was it hot in there), I wished that Big Pharma was there with us to see the real people behind the diseases about which they create power point presentations.
It was great meeting everyone last night! Thanks for coming out in that heat, and I'm looking forward to seeing you guys again!!