Oscar Meyer Does It Right.
The other night at the gym, I was thumbing through People as I cooled down on the elliptical machine. And I came across a startling marketing attempt by Oscar Meyer that actually worked for me.
Of course they're trying to target bloggers. (Isn't everyone?) Of course they are using a bloggy buzzword to gain traction for their brand. And of course, I rolled my eyes when I saw it. But damn if I wasn't so surprised by the assertion that a sandwich could be, indeed, "blogworthy" that I felt compelled to snap a picture with my KerriBerry and actually post it.
Oscar Meyer, I wanted to slap your hand for being so blatant. But instead, I fell into your trap.
My bologna has a first name. And it's apparently "B-L-O-G-W-O-R-T-H-Y."