Oscar Meyer Does It Right.
The other night at the gym, I was thumbing through People as I cooled down on the elliptical machine. And I came across a startling marketing attempt by Oscar Meyer that actually worked for me.
Of course they're trying to target bloggers. (Isn't everyone?) Of course they are using a bloggy buzzword to gain traction for their brand. And of course, I rolled my eyes when I saw it. But damn if I wasn't so surprised by the assertion that a sandwich could be, indeed, "blogworthy" that I felt compelled to snap a picture with my KerriBerry and actually post it.
Oscar Meyer, I wanted to slap your hand for being so blatant. But instead, I fell into your trap.
My bologna has a first name. And it's apparently "B-L-O-G-W-O-R-T-H-Y."
Comments
Dang that looks good.
Posted by: Nick | April 24, 2009 09:59 AM
LOL.
Great little post. And yeah Nick, it Does look good!
Posted by: CALpumper | April 24, 2009 10:35 AM
It worked!
Posted by: SuperG | April 24, 2009 11:36 AM
those things are good, and they truly are blogworthy...lol...because they're scrumptious :)
Posted by: Courtney | April 24, 2009 12:53 PM
Marketing wizardry at its finest ;P
On an unrelated note, I'm suddenly craving bacon...
Posted by: Lee Ann Thill | April 24, 2009 01:04 PM
How many carbs was that?
Posted by: Marnie | April 24, 2009 01:13 PM
That's hilarious!
If I ate meat, it would have been even better.
Posted by: Leighann | April 24, 2009 03:33 PM
all i see is your SUM logo, and i'm on the actual Sum dot com page too!
Posted by: landileigh | April 24, 2009 03:35 PM
I saw that, too, and now use it in my various new media presentation decks to show how the word "blog" has crept into even the most staid form of advertising: red meat print ads :)
Posted by: Paul Vogelzang | April 25, 2009 12:07 PM
How funny is that?! :)
Posted by: Sara | April 27, 2009 10:20 AM