Of Course It Is.
I had to make a call to the Public Relations folks at Disney World this morning to gain access to some of their editorial images. I dialed the number and absently checked my email as I waited for the House of the Mouse rep to pick up the phone. After just two rings, a very cheery, very high-pitched voice answered.
She spoke in exclamation points. Immediately I had the mental image of the bouquet of helium balloons floating above her desk, serving as some kind of snack.
"Hi. My name is Kerri and I'm an editor at dLife. I'm calling about [insert work reference here]."
"Okay!! You just need the media username, password, and your own email address to get started!!" Garage doors in Florida must have been going up in unison as she spoke.
"Great. Can you share that username and password with me?"
"I can!! The username is 'disney'!!"
"No kidding. That's very clever. And the password?" I felt my voice dropping deeper and deeper in contrast to her pinging little twitter. I could imagine her sitting there at the desk, a pair of Minnie Mouse ears anchored on her little head and her hands dancing along the keyboard, clad in white Mouse gloves.
"The password? Why it's 'magic,' silly!!!!!"
Of course it is.